Slazenger Energy Water

Built For Athletes. Backed By Legacy

An exciting new brand of sparkling flavoured water infused with 75mg caffeine.

Better-for-you formulation

Worldwide audience

Scalable retail opportunity

Trusted brand advantage

“We’re not just launching another energy drink — we’re redefining the category under one of sport’s most trusted names.”

— Queenie Porter, Founder

About Slazenger Energy Water

Consisting of 99% water, Slazenger energy water is a great tasting, zero-calorie, sugar free source of caffeine boosted with vitamins B6. Lightly sparkling, it offers the natural hydration of water, with a caffeine hit.

Typical caffeinated drinks are either loaded with sugar or come in the form of a hot beverage. Slazenger Energy Water offers a caffeinated drink that the health-conscious consumer will love. As a healthier alternative, Slazenger energy water is a contender that has the potential to cross into both the health and energy drink categories.

With clean energy drinks driving 30% of functional beverage growth, Slazenger Energy Water is leveraging its iconic global brand to lead the clean energy wave.

Get in touch to find out more about Slazenger Energy Water or visit the Slazenger Energy Water website!

The future with Alexei Hamblin

Slazenger is entering a new chapter. The brand has partnered with Gen-Z designer Alexei Hamblin to help reimagine its future and bring a fresh cultural perspective to one of sport’s most iconic names.

The collaboration focuses on modernising the brand through updated design, digital-first storytelling and stronger engagement with younger audiences. By blending Slazenger’s heritage with contemporary fashion, culture and creator-led thinking, the goal is to evolve the brand from a traditional sports label into a culturally relevant lifestyle brand.

The transformation process is being shared openly with the public, inviting community feedback and participation as the brand develops its next generation identity.

For partners and collaborators, this shift represents an exciting opportunity, bringing greater brand visibility, stronger cultural relevance and new potential for creative retail activations and collaborations.