E2 Street Traders
Built for brands that move
Founded to solve a growing gap in the market
Direct van sales into top-tier independents and specialty stores
A specialist team who knows what sells
Wholesale strategy and sell-through support
Live sales data and store feedback to help brands adapt and scale fast
Why E2 Street Traders?
Emerging healthy brands need faster, smarter, more targeted distribution.
Built by a team with real brand-building experience (including Water Junkie and Slazenger Energy Water), E2 Street Traders understands that premium, better-for-you products can’t rely on traditional wholesale alone. They need to be seen in the right places, by the right consumers, faster.
Focusing on health, function, and sustainability – only working with brands that align with these values, we’re not just dropping off stock; we’re building lasting presence on the shelf and helping brands scale into national retailers.
Get in touch to find out more about E2 Street Traders and how we can help grow your distribution!
Our Mission
Launch healthy brands into London’s best stores
Drive real sales through direct van selling and wholesale pull-through
Deliver live data and store feedback so brands can scale intelligently
We don’t just visit stores. We track, report, and optimise everything.
We use a purpose-built CRM for field sales teams, to give brands full visibility, accountability, and insight into every store visit and outcome.
Our Strategy
E2 Street Traders regional rollout strategy is designed to deliver concentrated wins in high impact London boroughs to deliver credibility and scale. Taking a hyper-local approach to drive saturation and brand visibility in high-footfall, high-value zones.
This targeted model allows us to build clusters of stores that reinforce visibility, accelerate sell-through, and make your brand unmissable.
Case Studies
Delivered retail wins across both independents and regional multiples:
33 Chelmsford Star Co-Ops
120 East of England Co-Op stores
Secured listings with key wholesalers and national foodservice:
CLF
CN Foods
Woodford Diaries
Brakes
Budgens
Asda Express trial following E2 rollout success:
2025 national grocer listings now confirmed, supported by data and success built through E2 activations.
“The first couple of months of the year in retail are a bit funny – everyone wants a “fresh start”, but footfall and spend don’t always get the memo.
Big thanks to E2 Street Trader, who help brands scale through some of London’s best stores, for the hands-on support throughout January. Together we focused on the unglamorous-but-important work: revisiting December conversations, supporting existing stockists with sell-through, and keeping Cannaray front of mind as a realistic, useful wellness option for the New Year.
We came out of the month with new conversions from sampling and repeat/top-up orders… and February is already looking good!”
Our Clients
