E2 Street Traders

Built for brands that move

Founded to solve a growing gap in the market

Direct van sales into top-tier independents and specialty stores

A specialist team who knows what sells

Wholesale strategy and sell-through support

Live sales data and store feedback to help brands adapt and scale fast

Why E2 Street Traders?

Emerging healthy brands need faster, smarter, more targeted distribution.

Built by a team with real brand-building experience (including Water Junkie and Slazenger Energy Water), E2 Street Traders understands that premium, better-for-you products can’t rely on traditional wholesale alone. They need to be seen in the right places, by the right consumers, faster.

Focusing on health, function, and sustainability – only working with brands that align with these values, we’re not just dropping off stock; we’re building lasting presence on the shelf and helping brands scale into national retailers.

Get in touch to find out more about E2 Street Traders and how we can help grow your distribution!

Our Mission

Launch healthy brands into London’s best stores

Drive real sales through direct van selling and wholesale pull-through

Deliver live data and store feedback so brands can scale intelligently

We don’t just visit stores. We track, report, and optimise everything.

We use a purpose-built CRM for field sales teams, to give brands full visibility, accountability, and insight into every store visit and outcome.

Our Strategy

E2 Street Traders regional rollout strategy is designed to deliver concentrated wins in high impact London boroughs to deliver credibility and scale. Taking a hyper-local approach to drive saturation and brand visibility in high-footfall, high-value zones.

This targeted model allows us to build clusters of stores that reinforce visibility, accelerate sell-through, and make your brand unmissable.