E2 Group Ventures
A portfolio company developing scalable, purpose-driven brands in the high-growth functional FMCG sector.
About Us
E2 Group Ventures is a female-founded portfolio company developing scalable, purpose-driven brands in the high-growth functional FMCG sector.
Founded and led by award-winning entrepreneur Queenie Porter, E2 combines strategic innovation and consumer insight to capitalise on the rising global demand for wellness-focused products.
Within its first year, E2 has launched four dynamic brands spanning beverages, beauty, and digital media — each positioned at the intersection of health, lifestyle, and commercial opportunity.
Our Mission
To be at the forefront of the competitive functional wellness FMCG industry.
Our Vision
To build an E2 Ventures portfolio valued at £250 Million by 2030.
Our Brands
Water Junkie, Slazenger Energy Water, E2 street Traders and KiWi Creative.
Meet E2's Founder
With E2, my mission is to support visionary founders who are shaping the future of their industries. I believe in backing bold ideas, fostering innovation, and providing the resources and guidance that entrepreneurs need to scale.
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