WaterJunkie has been making some exciting moves this year – and we’re only in June!
From new stockists and activations to partnerships and events, this innovative and fast-growing functional beverage brand has had a busy year so far.
New Stockists
WaterJunkie is continuing to secure a growing list of stockists across the UK, with a focus on London, making it’s mark in some of the city’s top health-focused and convenience stores. Hitting the shelves in both independent stockists and chains to secure visibility amongst an array of wholesalers and retailers. As well as securing a spot within some amazing restaurant spots, hitting 250+ distribution points across the UK.
Some key stockist highlights include:
- Chelmsford Star Co-Op full estate roll out
- Launching in East of England Co-Op meal deals
- Launching in Asda Express
- Bringing functional wellness to the shelves of Budgens across London
- Adding some calm to the HomeSlice pizza menu – an iconic pizza spot based in London
Events & Partnerships
Getting that real-time consumer feedback, interacting with customers and building a community is at the heart of WaterJunkie’s strategy. Which is why being front-and-centre at events, trade shows, and partnering with wellness-focused community pages is a priority to building their authority without sacrificing authenticity in the functional beverage space.
So far this year WaterJunkie have successfully positioned themselves at the forefront of meeting consumers:
- MANIFEST Live: Roxie Nafousi’s Manifest Live event was a perfect match for WaterJunkie, connecting with the Manifest community, an incredibly relevant audience to WaterJunkie’s products.
- CEW Beauty Awards Product Demonstration Event: Breaking barriers in the functional beverage space and debuting in the beauty industry alongside some incredible beauty brands. Spotlighting their oils and drinks and seeing the love for their products in real-time.
- Ideal Home Show: WaterJunkie wasn’t just stopping at beauty and was finding it’s place within the Home and Garden industry at the Ideal Home Show-the team were kept busy with consistent interest from attendees, paired with some incredible real-time feedback!
- Sephora Liverpool Store Opening: The WaterJunkie team kept the queue hydrated and relaxed at the Sephora store opening in Liverpool, further expanding their reach across the UK whilst leveraging in-person interactions, further briding that gap between the consumer and brand.
- The Lonely Girls Club: Working with relevant community pages plays a vital role in WaterJunkies strategy, building authentic real-life relationships with people who share similar values and interests. The Lonely Girl Club is a fast-expanding community with the goal of closing the loneliness gap for women and has seen considerable growth since the pandemic. Boasting an impressive 64k followers on Instagram and 70k on TikTok. WaterJunkie supplied drinks for their events and saw great success amongst the attendees.
- WaterJunkie x Rocket Padel: WaterJunkie teamed up with Rocket Padel, entering the UKs fastest growing sport.
Awards
From exciting events and partnerships to awards, WaterJunkie was a finalist for Best Functional Drink and Best Packaging/Label Design at the UK Soft Drinks Awards.
